Audience Research Video Report

Twenty people helped fill out our questionnaire for our audience research. This gave us enough depth to understand what people in our target market enjoy. It shown us how a narrative story appealed to them and how clever editing appears to be attracting.

Evaluation:
If I was to do my audience research again I would have asked more questions based around how they felt watching the music video and what vibe it gave them so that we could have linked that feeling to our genre of music. I would have also liked to know more what they disliked about videos that they rated highly to see what they would change if they had the choice to maybe include in our video.

However I do feel that making this video has been very successful in other aspects. It truly pins down what our target audience are looking for. It helps with our creativity and promotes are ideas. The statistics are clearly shown and narrated and it's clear to see the types of people who answered the questionnaire in the montage shown at the beginning of the clip. It was good to use a range of mulitmedia to complete this research and this diversity has lead to us gaining extensive and unbiased results.

I have learnt the importance of recording audience research. It has to be carefully and without bias. It must also provide you with useful information and should be done by neutrals. You should also have lots of different ways to evaluate your research i.e. statistics and comments. The feedback that we got has helped me with my music video as it has giving the impetus to add features that they enjoyed and thought worked well so that the video fits in with real products.