To have a successful product that would be suitable in the industry you need to have clear idea of your target market. As a media product it has to compete in a difficult industry and must be treated as a business. Below I have used different categories to pinpoint the types of people I intend to aim my music video at and this should help me to make decisions upon this research.
Age
Our song falls in the genre of 'indie, indie rock'. It's undoubtedly a newer form of music and is current to the youth of today. It's a genre that often sees people of the older generation question what has happened to rock music and shows how it has evolved. Therefore it would be obvious to target young people between the ages of 14-20 who would be interested in this type of genre.
Gender
In terms of gender, I feel like the product could be aimed at both Men and Women. Men could enjoy the acoustic feel and relish the success of a singer/song writer. Women would enjoy his lyrical engagement with the female community "If I had a heart". They would also appeal to a male celebrity if they saw him as good looking or successful. I feel if I had to choose between the sexes that the female community would be better to target as I feel a higher percentage would enjoy the type of music and video opposed to some males who may outright detest it. In other words, women may be more accepting even if they aren't in to that type of genre in particular.
Interests
Common interests within my target audience would be; pop, acoustic and soft rock influences, live music and festivals, art and performing etc.
I think as the song is aimed at people who know about the issues relating to relationships, the video will be too. The sorts of people who will relate are people who have been in a bad relationship, or are just generally in the know when it comes to relationships.
Age
Our song falls in the genre of 'indie, indie rock'. It's undoubtedly a newer form of music and is current to the youth of today. It's a genre that often sees people of the older generation question what has happened to rock music and shows how it has evolved. Therefore it would be obvious to target young people between the ages of 14-20 who would be interested in this type of genre.
Gender
In terms of gender, I feel like the product could be aimed at both Men and Women. Men could enjoy the acoustic feel and relish the success of a singer/song writer. Women would enjoy his lyrical engagement with the female community "If I had a heart". They would also appeal to a male celebrity if they saw him as good looking or successful. I feel if I had to choose between the sexes that the female community would be better to target as I feel a higher percentage would enjoy the type of music and video opposed to some males who may outright detest it. In other words, women may be more accepting even if they aren't in to that type of genre in particular.
Interests
Situation
By completing this audience profile it is clear about the type of audience I should be targeting and what decisions I should be making when taking the audience into consideration. For example, the clothes that the band wear and how their personalities are portrayed.
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