In order to make the product seem more real, we had to create a new band name to promote it with. We decided that due to the type of music we have picked (alternative) we needed to use a more alternative band name. For example something like "The Saturdays" or "Girls Aloud" or "Boyzone" seemed too generic. As we couldnt think of anything ourselves, we decided to use an online generator to help us.
We used http://www.bandnamemaker.com/ to help us, where you input one word, and the generator comes up with a list of band names that include that word.
Here is a list of suggestions we liked:
-Barefoot Cupboard
-Eloquent Lounge
-Autumn of The Jolly
-Irish Smile
-Deaf Smile
-Blistered Mash
-Pony Invader
However, while all these names seemed usable and fun, we liked Autumn of the Jolly the best. It seemed happy and suited the song well. Our second choice was Barefoot Cupboard, which I think gave off a slightly hippy feel.
Friday, 25 November 2011
Monday, 21 November 2011
Audience Profile
To have a successful product that would be suitable in the industry you need to have clear idea of your target market. As a media product it has to compete in a difficult industry and must be treated as a business. Below I have used different categories to pinpoint the types of people I intend to aim my music video at and this should help me to make decisions upon this research.
Age
Our song falls in the genre of 'indie, indie rock'. It's undoubtedly a newer form of music and is current to the youth of today. It's a genre that often sees people of the older generation question what has happened to rock music and shows how it has evolved. Therefore it would be obvious to target young people between the ages of 14-20 who would be interested in this type of genre.
Gender
In terms of gender, I feel like the product could be aimed at both Men and Women. Men could enjoy the acoustic feel and relish the success of a singer/song writer. Women would enjoy his lyrical engagement with the female community "If I had a heart". They would also appeal to a male celebrity if they saw him as good looking or successful. I feel if I had to choose between the sexes that the female community would be better to target as I feel a higher percentage would enjoy the type of music and video opposed to some males who may outright detest it. In other words, women may be more accepting even if they aren't in to that type of genre in particular.
Interests
Common interests within my target audience would be; pop, acoustic and soft rock influences, live music and festivals, art and performing etc.
I think as the song is aimed at people who know about the issues relating to relationships, the video will be too. The sorts of people who will relate are people who have been in a bad relationship, or are just generally in the know when it comes to relationships.
Age
Our song falls in the genre of 'indie, indie rock'. It's undoubtedly a newer form of music and is current to the youth of today. It's a genre that often sees people of the older generation question what has happened to rock music and shows how it has evolved. Therefore it would be obvious to target young people between the ages of 14-20 who would be interested in this type of genre.
Gender
In terms of gender, I feel like the product could be aimed at both Men and Women. Men could enjoy the acoustic feel and relish the success of a singer/song writer. Women would enjoy his lyrical engagement with the female community "If I had a heart". They would also appeal to a male celebrity if they saw him as good looking or successful. I feel if I had to choose between the sexes that the female community would be better to target as I feel a higher percentage would enjoy the type of music and video opposed to some males who may outright detest it. In other words, women may be more accepting even if they aren't in to that type of genre in particular.
Interests
Situation
By completing this audience profile it is clear about the type of audience I should be targeting and what decisions I should be making when taking the audience into consideration. For example, the clothes that the band wear and how their personalities are portrayed.
Sunday, 20 November 2011
Institutional Research
This research is to show how I understand how music videos are publicised and how they are placed within the media. This should give me a greater idea of how to produce a professional music video.
When thinking about institutions within music and music videos I need to consider where my video may be placed and publicised. There are many forms of media and business that links how music videos hit our television screens so let's start with the record companies.
The Record Companies are the people responsible for the artist and publicising them. They are the people that have the final say when an artist wants to make a change or a decision. A record company that I could refer to is 'Distiller Records'. They are the company who produce Andy Burrows and the likes of 'Funeral For a Friend' and 'The Blackout'.
As it's 'Distillers' job to publicise the artist they are involved with all aspects of the music video. This includes budgeting, advertising, product placement etc. Record companies will give me more money depending on the success of the business and the success of the artist previously. They expect to invest money into the artist with a return on their expenditure making an income. Hence why it's hard for wannabee artists to secure a record deal and why smaller companies have less artists. Money is pumped into the video including paying staff, paying for equipment, settings, travel etc. They then also pay to advertise the band and often use the music video as a platform to advertise them further. Money is then also spent on getting the video on television (mainly satellite). This is where the music video channel war begins:
Above are some examples of music video channels. However this is just a few examples as there are many, many more varying in all types of genre. If I were to place my music video on any music channel I'd say that 'Q' would best suit the genre. However I do also feel the song works on many levels and could be used on more pop based channels possibly depending on the success of the song and video. For example Bruno Mars considers himself as both a pop song artist but also with mixes of acoustic and jazz. The music channel industry has certainly given a boost to the music business as it's one of the best ways of publicising artists. Therefore music channels are worth a lot of money; or atleast they were....
With technology progressing all the time, music channels have felt the wrath of the internet who threaten to destroy them. If you ask most people where they watched their music videos a large majority with them would say on the internet. This is because we have seen a huge rise in the amount of sites which broadcast the music videos. These videos can also be linked to the artist's website which creates a circle of promotion and cross-advertising. Sites such as youtube and vevo are responsible for online publicisation of music videos. They are considered more popular than music channels as you can watch what you want and when you want it on demand; a huge advantage over the music channels who give limited selection for the public.
When thinking about institutions within music and music videos I need to consider where my video may be placed and publicised. There are many forms of media and business that links how music videos hit our television screens so let's start with the record companies.
The Record Companies are the people responsible for the artist and publicising them. They are the people that have the final say when an artist wants to make a change or a decision. A record company that I could refer to is 'Distiller Records'. They are the company who produce Andy Burrows and the likes of 'Funeral For a Friend' and 'The Blackout'.
As it's 'Distillers' job to publicise the artist they are involved with all aspects of the music video. This includes budgeting, advertising, product placement etc. Record companies will give me more money depending on the success of the business and the success of the artist previously. They expect to invest money into the artist with a return on their expenditure making an income. Hence why it's hard for wannabee artists to secure a record deal and why smaller companies have less artists. Money is pumped into the video including paying staff, paying for equipment, settings, travel etc. They then also pay to advertise the band and often use the music video as a platform to advertise them further. Money is then also spent on getting the video on television (mainly satellite). This is where the music video channel war begins:
With technology progressing all the time, music channels have felt the wrath of the internet who threaten to destroy them. If you ask most people where they watched their music videos a large majority with them would say on the internet. This is because we have seen a huge rise in the amount of sites which broadcast the music videos. These videos can also be linked to the artist's website which creates a circle of promotion and cross-advertising. Sites such as youtube and vevo are responsible for online publicisation of music videos. They are considered more popular than music channels as you can watch what you want and when you want it on demand; a huge advantage over the music channels who give limited selection for the public.
If I had the backing of a record company then there are advantages that I would use. Considering my own music video; I would have a greater setting for bands shots e.g. outside, fantasy settings, on top of building etc. I'd also hire professional actors and use various settings and travel further to take shots. I'd also use a higher grade of editing suite to my advantage and would use the record company to help publicise my work.
Thursday, 3 November 2011
Audience Research Video Report
Twenty people helped fill out our questionnaire for our audience research. This gave us enough depth to understand what people in our target market enjoy. It shown us how a narrative story appealed to them and how clever editing appears to be attracting.
Evaluation:
If I was to do my audience research again I would have asked more questions based around how they felt watching the music video and what vibe it gave them so that we could have linked that feeling to our genre of music. I would have also liked to know more what they disliked about videos that they rated highly to see what they would change if they had the choice to maybe include in our video.
However I do feel that making this video has been very successful in other aspects. It truly pins down what our target audience are looking for. It helps with our creativity and promotes are ideas. The statistics are clearly shown and narrated and it's clear to see the types of people who answered the questionnaire in the montage shown at the beginning of the clip. It was good to use a range of mulitmedia to complete this research and this diversity has lead to us gaining extensive and unbiased results.
I have learnt the importance of recording audience research. It has to be carefully and without bias. It must also provide you with useful information and should be done by neutrals. You should also have lots of different ways to evaluate your research i.e. statistics and comments. The feedback that we got has helped me with my music video as it has giving the impetus to add features that they enjoyed and thought worked well so that the video fits in with real products.
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