In 1926 with the introduction of sound film many musical short films were produced. This featured many bands, vocalists and dancers and used a lot are art-deco styles.
In 1964 'The Beatles' started to make short films. Whilst this may seem irrelevant to the music video it began the concept of using musicians on camera which producers thought created a good effect. The Beatles are used small promotional clips towards the end of their career. These were shot in colour.
Promotional clips began to grow with bands such as 'The Rolling Stones' and 'Pink Floyd' using them to promote their music.
Although these early stages started what would be a phenomonon it wasn't until 1974 where music television truly began. The Australian TV shows Countdown and Sounds started to show music clips. This made music grow with the promotion of songs and artists and the popularity of this was huge. Russell Mulcahy was responsible for the footage shown on 'sounds' and his work encouraged him to become a work time director. Mulcahy then went on to produce his landmark video 'Video Killed the Radio Star" by 'The Buggles'.
After the music phenomenon hit the UK; popular music show 'Top of the Pops' started to show music videos in the late 70's. The promotional effect of this was huge. For example 'David Bowie' produced a number 1 hit after a eye-catching video for 'Ashes to Ashes' was created.
By 1981 music videos had gone mainstream with the introduction of U.S channel MTV. MTV also began the era of 24-hour music videos being broadcasted. MTV has been responsible for the growth of many artists including 'Michael Jackson' who's 'Thriller' video was a huge hit with his fans the general public.
Nowadays satellite and digital television have a host of music video channels. These include 'Smash Hits', 'Kerrang' and 'Kiss'. These channels are all created to show their individual genre's of songs. For example Kerrang show rock and heavy metal music. However these channels are competed against. For example 'Scuzz' has challanged Kerrang on the heavy metal scene. These channels are also under threat from the web. Music Video websites such as 'Vevo' are predicted to even sink the likes of 'MTV' in years to come; a channel which has been going strong for 20 years with little competitors.
The next step could be to make music videos in 3D are use other technological advances such as charging to subscribe to websites such as 'Vevo' or use social network sites to boost artist's work. We've already seen the likes of 'youtube' showing adverts before their music videos as they now linked with Vevo. This could set a trend on how youtube are making their videos less accessible and potentially charging customers in the future.
'The iconic MTV logo'
By learning about the history of music videos it's clear to see how they are formed starting from the basics. It's always a good idea to start with basic and make it more advanced in the latter which is a good lesson to take away from this research. Learning about the background from which music videos originated will help keep to a high standard and I can use conventions from various era's possibly using the latest technology of online videos. This could be added in the primilimary tasks also.
Brad,
ReplyDeleteWhenever you do a piece of history research such as this you MUST add a concluding paragraph (this could be a bullet point list and should be in another colour to make it obvious for the reader, such as red). In this conclusion you MUST say WHAT you have learned from doing this research.
The hard bit, but worthy of a higher mark, is that you MUST try and show how this research can help you with your own music video. Try and get two or three bullet points from the research and demonstrate how it has been useful for your practical work