Audience Research Planning and Preparation

For our audience research we have created a questionnaire for pupils at Tavistock College to answer about professional music videos. We will then compile the results and analyse them.

To the left is an example of a finished questionnaire.


The questionnaire is scripted below: 


1) Which video did you prefer overall and why?


2) Which video do you think provided the best narrative/told the best story?                                                  


3) If you could rank the videos in an order from 1-5, with 1 being the best, and 5 being the worst, how would you place them?


- List two features you liked abou the video you rated as number 1

- List two features you did not like about the video you rated as number 5

4) Which video do you feel best matched the lyrics of the song it was allocated to? And why?



We then analysed our  information and turned it into statistics. We then presented this in a pie chart. An example is shown below.

Now with our information analysed, we wanted to clearly present this using technological features. Therefore we decided to make a video. We then went out with the video camera to catch some shots that we needed for the finishing touches. This included shots of the school where the research took place to give imagery of how the research was put together. We also used quick edits of our questionnaire respondants to give that sense of them endulging the videos before answering the questionnaire. We then used our pie charts to present the information. I feel this order is structured and shows our process of thought. We also decided to use narration over the top of the video. Below is a picture of our script from which we read from.

The finished video can be seen in another post :)